THE BOLLMAN HAT COMPANY SIGNS EXCLUSIVE HEADWEAR LICENSE WITH TREVOR BRAZILE’S RELENTLESS BRAND

FOR IMMEDIATE RELEASE
Contact: Paula Calvert
212.981.9862

THE BOLLMAN HAT COMPANY SIGNS EXCLUSIVE HEADWEAR LICENSE WITH TREVOR BRAZILE’S RELENTLESS BRAND

(January, 2011 New York, NY):  Trevor Brazile, America’s #1 All Around Cowboy has signed an exclusive headwear licensing deal with The Bollman Hat Company under Brazile’s Relentless brand. In the terms of this license, The Bollman Hat Company, under the Bailey Western brand, will produce two seasonal headwear collections per year.  The products, both in straw and felt, feature new custom external branding and key shapes that compliment other Relentless brand products.  Autumn/Winter fur felts will be available in 5X, 8X, 10X and 30X qualities and range from $160- $430 at retail.  Spring/Summer straws will be available in 7X, 10X and 20X qualities and range from $70- $110 at retail.  Bailey has also commissioned Molly Crabapple, renowned burlesque artist and author, to create a custom illustration of Trevor Brazile to be used in linings and packaging.

“My Relentless brand of products is based on the tools I use everyday to be the best cowboy I can be.  It was a natural fit to team up with Bailey to produce the Relentless hat line.  Bailey is known for the highest quality products with a tremendous amount of attention to detail.  Their brand position in the market place, and their understanding of what it takes to be the best hat brand in the world are why Relentless and Bailey will set the industry standard for western style headwear.  I am extremely excited and honored to team up with Bailey; look for the exciting new Relentless Hats to hit stores soon.” (Trevor Brazile)

The Bollman Hat Company has been producing the highest quality felt and straw products since 1868.  Their quality and unparalleled craftsmanship are second to none in the industry.  The Bailey brand has been crafting quality Western products since 1922 and so it is a natural progression to work with Trevor Brazile and his Relentless brand.

“We are absolutely delighted to be partnering once again with Trevor and his growing brand Relentless. He is clearly a unique leader in his field, which fits perfectly with the  positioning of the Bailey Western brand as a market leader with a clear point of difference. We look forward to developing great product with Trevor and to supporting him in his ambitions as the World’s Number One All-Around Cowboy.” (Christopher Swan, Chief Branding Officer)

Trevor Brazile is America’s leading rodeo cowboy.  He has a record-breaking eight All-Around World Championships.  His reputation is acknowledged among fans and fellow cowboys as being the most dedicated, hardworking and relentless cowboy in history. Brazile’s Relentless brand is based on the spirit of people who work hard every day and persevere in the face of obstacles and challenges.  Relentless believes our word is a commitment.  We believe in following our passion while placing faith and family above personal accomplishments.  We respect our cowboy heritage and the American dream.

The first collection of Relentless by Bailey hats will be available Spring/Summer 2011.