The Ignite^® brand was inspired by Neil Thompson’s passion for riding the mountains and waves of Europe. After working within the U.K.’s snow and surf market for over a decade, Neil launched the beanie brand, Ignite^®, in February 2002.

Ignite’s^® “It’s Not Rocket Science” slogan is a statement of attitude. The slogan embodies the freedom, curiosity and carefree individuality that allow Ignite^® brand enthusiasts to explore life and ‘just get on with it.’ Ignite^® brand enthusiasts are going to do what they do and they are going to do it their way. There is a natural rebelliousness, a universal raw energy that makes everything possible: no boundaries. Ignite^® celebrates free spirited, non conformist youth culture with a passion for life experiences and good times.

The first collection was launched at the time of a beanie boom and the number of stockists grew quickly. Ignite^® products now can be found in most of the U.K.’s leading snow, surf, street and board-related stores, including Snow & Rock, Ellis Brigham, Boardwise, Ex Stores, Harrods and Selfridges. We also supply stores in France, Finland, Sweden, Spain, Switzerland, Denmark, Norway and in the US. 

Today, Ignite^® offers hats and accessories, including a small street wear collection. Ignite^® products have been featured in publications such as Snow & Rock, Ski & Snowboard, Stuff, Wavelength, and Women’s Health, among others.